Drivers Wanted.
With the Virtual But Real™ Experience, iCOS Racing delivers immersive fan participation, live spectator energy, and measurable sponsor impact.
More than a simulation, it’s real cars on real tracks — thrilling to drive, electrifying to watch, and designed for maximum engagement.
Racing Thrills, Reimagined.
The Virtual But Real™ Racing Experience lets fans step into racing like never before. Each driver sits in a high-performance simulator seat with force-feedback steering and pedals. Every input controls real, scale model RC cars battling on a live circuit just steps away.
It’s easy to play, thrilling to watch, and impossible not to share.
For event sponsors, it’s a high-impact activation platform.
For venues, it’s a year-round attraction that drives engagement and revenue.
High-impact activations at race events,
festivals and club celebrationsPremium brand visibility across cars,
simulators, leaderboards, and signageROI backed by participation metrics,
dwell time, and social reach
For Sponsors & Event Partners
Transform your space into an exciting destination for motorsport enthusiasts
Increase dwell time, repeat visits, and customer engagement and advocacy
Unlock new revenue streams: ticketed sessions, memberships and merchandise