iCOS Racing is the first authorized U.S. operator of the Virtual but Real™ Racing Experience, created and trademarked by VBR Innovations GmbH of Austria. We bring this innovation to American motorsport through trackside activations and permanent venue installations.
Who We Are
We deliver turnkey experiences that combine immersive fan participation, sponsor integration, and measurable results. From race weekends to year-round attractions, our events create excitement for fans and lasting impact for sponsors and venue partners.
WhAt We Do
We believe motorsport is at its best when it’s accessible, immersive, and participatory. Fans get the thrill of driving, sponsors build real connections, and venues become destinations. Together with VBR Innovations, we’re building that future.